Economic Daily News: U-MAX is the Best Option to substitute Japanese automation component

2022-02-23

2022/02/23 09:54:36
經濟日報 翁永全 
 
General manager of UMAX Technology, Tsai, Cheng-Yu, travels in the vast industrial automation field. Since he has taken an "atypical" path, the entrepreneurial process is also particularly fascinating.
 
Tsai established U-MAX 20 years ago. He said with a smile, "It was the time when I was back to Taiwan from the United States that my entrepreneurial dream was lightened up and U-MAX was born."
 
His background is hard to connect with the automation industry. Tsai studied art in high school, then pursued his undergraduate studies in Berklee College of Music, Boston, and played rock band in New York City. After back to Taiwan, he engaged himself in the entertainment industry as a professional "drummer". On the stage with dazzling sound and light, he became the one that accurately controlled the rhythm in the performance. However, in the end, he devoted himself to the stage of the development of the automation industry. 


昱興科技去年12月參加台北南港自動化工業大展。 昱興/提供
▲UMAX-TECH at TAIRO/ Automation Taipei in December 2021

UMAX-TECH is a production factory and agent of automation components and holds a place in the market. At the beginning of his business, Tsai was committed to localizing Japanese automation components, and then expanded domestic and foreign sales with high-cost performance. He sold thousands of products such as mold components, gears, joints, slide rails, and screws under the brand of " UMAX-TECH ".

 
 
The company's product catalog and website are all designed by him with his excellent artistic talent. Moreover, he fulfilled an industry alliance and integration of the business chain with Taiwan's manufacturing strength 20 years ago. Therefore, UMAX-TECH become the best option to substitute Japanese automation components for many buyers. UMAX-TECH intends to promote customers to use Taiwanese domestically produced automation products as a strategy, and Japan's Misumi is the biggest competitor in the local automation parts market.
 

昱興科技為韓國SAMICK三益精工台灣代理商,供應低/高荷重伺服電動缸、氣缸微型...
UMAX-TECH is the official agent of SAMICK in Taiwan, selling Servo Cylinder, Mctuator, Picker Actuator, Guide Master, Polygon Ball Guide.


The turning point in the development of UMAX-TECH business is becoming the official agent of SAMICK Precision. Servo Cylinder is the core high-end component of equipment automation. It is an advanced product of linear bearing which can be controlled by a computer, and the whole process can be recorded.
 
Accuracy and thrust are better than oil cylinders and general cylinders and are widely used in industrial equipment. Those Features enable SMAICK to have long been a leader in the industry.
 
Tsai said that it took 70 years for SAMICK to become a world-class factory and a leading figure in the Korean automation industry. However, due to nationalism factors, as well as OEM contracts with well-known Japanese manufacturers, many products can only be sold to Korean companies. For a long time, Samsung has been the main customer of SAMICK, and Samsung also provided key assistance for the whole plant equipment when it built factories around the world, achieving the hegemony of the Samsung empire. In the meantime, UMAX-TECH seized the opportunity to negotiate with the Asia regional manager of South Korea's SAMICK, formed a strategic alliance to become a brother-in-arms, and became the Taiwanese agent of SAMICK Precision in 2014.
 



SAMICK三益精工的高精密系列產品。 昱興/提供
SAMICK Precision serial products.
 

Those products of SAMICK mentioned in the last paragraph are the only ones that UMAX-TECH sells as an official agent. Still, UMAX-TECH can seize an important seat for SAMICK in the Taiwan market, having also promoted cultural exchanges and industrial cooperation between Taiwan and South Korea.
 
In early 2020, the pandemic hit the world, UMAX-Bio was established to obtain global orders and expand product lines. Offices are set in the United States and Vietnam. In 2021, U-MAX’s revenue for the year has reached 100 million Taiwan dollars. Tsai will keep on charting a new path for UMAX-TECH, moving towards the goal of tens of billions of revenue.

 

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